Sunday 4 May 2008

More Variety the better

There is a great article in Variety on the possibilities that are emerging for indie filmmakers or DIY filmmakers. The article talks about the models for online distribution giving an outline of the challenges that lie ahead before it can fully function. It also comments on the hard realities that most filmmakers are facing, in that they are still having to mix between traditional media and online media to promote themselves.

I think it is clear that there are no either/ors anymore. It seems that it is all about deciding what best suits you as a filmmaker (what are your constraints and advantages) but also and maybe more importantly what medium suits your film?

Check it out here and let me know your thoughts,

Andrew.

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